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The biggest jump hour revival took place in the 1960s and 1970s with these digital display watches being marketed as a cheaper alternative to the new electronic digital watches.The type of watch invented by Pallweber came to be known as a "jump hour" watch due to the hour advancing rapidly.
The Happy Diamonds model is particularly popular and features diamonds floating freely around its dial.The brand's reputation has also been boosted by the fact that celebrities such as Rafael Nadal, Jay-Z, Ed Sheeran, and Kevin Hart are dedicated fans. Lopez went on to illustrate fashions for Women’s Wear Daily and The New York Times and eventually became a free-lance artist for many of the top fashion publications, including Vogue, Harper’s Bazaar, Elle and Andy Warhol’s Interview. Another prominent player since the 1970s is Casio, an electronics company renowned for its quartz sports watches, notably the popular G-Shock series.