Homepride Flour Self Raising

Product Information

We finely sieve it for you too - which is one less job to do - so you can spend more time enjoying your creations.

Fire up the grill and gather your friends because it's time to celebrate the British barbecue season! The quickest way to get a reply is through social media – you can contact Fred at Facebook, Twitter and Instagram. Our Fred is one of the most recognizable characters in the history of British brands but he’s also Homepride’s chief flour-grader and our resident expert on all things to do with flour and baking.

Our Superior Sponge Flour is perfect for creating those extra special bakes such as a classic Viennese sponge.

Yes, this is our premium milled self raising flour and is perfect for creating those extra special bakes. The launch was supported by advertising that highlighted the pre-sieved nature of the product with the strapline you may recognize on our lids: ‘Graded Grains Make Finer Flour’. We’ve taken our plain flour, added the finest raising agents and mixed it to perfection, to create our self raising flour. Check out our great new range of Fred themed items which you can collect using the tokens on the side of pack*.Please always read the labels, warning and directions provided before using or consuming the product. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included. Fred has been synonymous with Homepride since his introduction in 1964, when he appeared in a series of TV adverts, with the message ‘Great British baking since 1964’ and an advertising icon was born.